B l o g

The 996 grind (9 a.m. to 9 p.m., 6 days a week) is creeping into startup culture like it’s a badge of honour. But it’s killing productivity, wellbeing, and retention.

Too many recruiters are automating the wrong things. At B.J.O.R.N., we automate the grunt work — not the human touch. Because real hiring needs real connection. Always.

AI’s not the problem. Misused automation is. At B.J.O.R.N., we blend smart tech with sharper thinking to help you build standout teams and scroll-stopping campaigns.

Recruiting used to be personal, built on trust, respect, and real conversations. Today, automation and shortcuts are eroding that foundation. It’s time to reset.

Perks may sweeten the deal, but it’s a strong, purpose driven culture that truly powers long-term business success.

Perks are nice, but a strong, healthy workplace culture is what truly keeps employees engaged, productive, and sticking around.

Smart growth happens when marketing consultancy and recruitment advisory work together.