B l o g

Wrong vertical, wrong decade, wrong damn country. Here’s why product fit beats polished résumés every time and what to do instead.

Just like in positionless basketball, the winners don’t stick to one role... they pass, shoot, rebound, and lead. That’s how we’re building too: playing every position to make it real.

One recruiter. One message. One epic fail. This post dives into why careless outreach kills credibility... and how to never be that recruiter.

Too many recruiters are automating the wrong things. At B.J.O.R.N., we automate the grunt work — not the human touch. Because real hiring needs real connection. Always.

AI’s not the problem. Misused automation is. At B.J.O.R.N., we blend smart tech with sharper thinking to help you build standout teams and scroll-stopping campaigns.

Recruiting used to be personal, built on trust, respect, and real conversations. Today, automation and shortcuts are eroding that foundation. It’s time to reset.