In iGaming, standing still is not an option.

SOURCE: click!

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When we decided to launch our new UK sportsbook & casino brand [Company Name To Be Announced, Stay Tuned, watch this space!], we knew the market wasn’t just “competitive”… it’s a battlefield.

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And to win, you can’t stay in your lane. You have to be positionless.

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That’s why I’ve always kept an eye on Optimove.

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From my first chats years ago with Motti to today, when I saw Rony's new post about leading a rebrand, it hit me how connected our journeys are.

‍Motti showed how in Optimove’s early days he was sales, marketing, legal, and account management all rolled into one. Adi reminded us that in startups, titles mean nothing and impact is everything. Rony proved that refusing to say “that’s not my job” is exactly how you learn every piece of the puzzle.

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And then Pini's analogy of positionless basketball brought it home: the best players don’t stick to one position, they do it all.

⏩ Pass

⏩ Shoot

⏩ Rebound

⏩ Lead

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That’s how games are won. And that’s exactly what marketing and iGaming demands today!In our upcoming launch, we’ll move the same way. Crafting journeys, analysing data, building campaigns, firefighting at midnight. Playing every position on the court.

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Because in this industry, versatility isn’t just a buzzword. 👉 It’s survival!

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And here’s the edge: what we’re building now isn’t just bold, it’s possible only because of Optimove.

The platform that gives us the firepower to move fast, break silos, and let one person do the job of many.

Without it, shaking up the UK market would be just another dream.

With it, we’re about to make it very real.

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👉 When was the last time you stepped outside your “role” to make something real happen?