Why “Good on Paper” Isn’t Good Enough

October 29, 2025

📦 Square Peg. 🕳️ Round Hole. 👴 Same Old Recruiter.

Ever watched someone try to hammer a marshmallow through a keyhole?

That’s recruiting lately.

You say: “I need someone who’s scaled CRM from welcome to winback.”

They send “a loyalty manager from a German sportsbook.”

👏 Nice try.

You say: “Looking for US market fluency and freemium instinct.”

They send “a UK bingo copywriter with ‘great vibes.’”

👏 Legend.

You say:  “Need D2C growth chops in sweepstakes or freemium.”

They send “a B2B SaaS SDR who once used Mailchimp.”

👏 Strong stretch.

Don’t 'Frankenstein talent'.

B.J.O.R.N. place's people who fit the product, the model, and the mission.

If you don’t understand the business model, the segment, the stack... don’t hit send.

Context beats CV. Every. Single. Time.

Raise your game, or step off the wheel.

🎯 Want to work with people who actually get this space?

⏩ Follow Amber: https://go.bjorn.ltd/AmberKnows

🏢 For hiring, consulting, and fixing your blind spots, get in touch:

⏩ B.J.O.R.N.: https://go.bjorn.ltd/B.J.O.R.N

#FilipSaidIt #AmberKnows #BJORNway #RecruitmentTruths #ProductFit #HiringLogic