We’re hiring a Senior SEO Manager to own and scale our organic acquisition strategy across casino and sportsbook verticals. You’ll take full responsibility for SEO performance — driving qualified traffic, improving rankings, and unlocking growth in one of the most competitive markets in digital.

What You’ll Do

• Build and lead the SEO roadmap aligned with business goals and product priorities.
• Own keyword research, technical audits, and on-site optimisation across all key pages.
• Manage and optimise SEO content for casino games, betting markets, and promotional landing pages.
• Collaborate with content, development, and design teams to implement improvements.
• Lead international SEO initiatives across regulated markets (e.g. UK, MGA).
• Monitor performance using tools like GSC, GA4, Ahrefs, and Screaming Frog.
• Stay ahead of algorithm updates and adjust tactics to maintain competitive rankings.
• Oversee backlink strategy and outreach campaigns.
• Analyse SEO KPIs and present actionable insights to leadership.
• Guide and mentor junior team members or agency partners.

What You’ll Bring

• 3+ years in SEO, with strong experience in iGaming, sportsbook, or other high-competition industries.
• Proven track record of driving organic growth and improving SERP performance.
• Deep expertise in on-page, off-page, and technical SEO.
• Hands-on experience with Ahrefs, SEMrush, GA4, GSC, and Screaming Frog.
• Comfortable collaborating with developers on structured data, page speed, indexing, and crawls.
• Ability to plan, execute, and measure large-scale content and SEO projects.
• Strong commercial mindset — focused on traffic that converts.
• Up-to-date with the latest search trends, algorithm changes, and compliance considerations.

Bonus Points For

• Experience in regulated markets (UKGC, MGA, etc.).
• Understanding of casino and sports betting player intent.
• Affiliate SEO experience or prior work with acquisition teams.
• Familiarity with multilingual or multi-domain SEO setups.
• Basic HTML, schema, or CMS skills.

What You’ll Get

• Full ownership of SEO in a growing, ambitious gaming brand.
• Direct impact on customer acquisition and revenue growth.
• Freedom to test, optimise, and scale high-performing strategies.
• Competitive salary, flexible working, and clear career progression.
• Work in a team that values innovation, data, and fast execution.

Let’s rank higher. Grow faster. Win smarter. If you’re ready to dominate the SERPs in gaming, this is your chance.

Own the rankings. Lead the growth. Apply today.