We’re hiring a Senior SEO Manager to lead and scale our organic acquisition strategy across both casino and sportsbook verticals.

You’ll take full ownership of SEO performance, driving qualified traffic, improving rankings, and unlocking growth in a highly competitive market.
 

Key Responsibilities

• Build and lead the SEO roadmap aligned with business goals and product priorities
• Own keyword research, technical audits, and on-site optimisation across all key pages
• Manage and optimise SEO content for casino games, betting markets, and promotional landing pages
• Collaborate with content, dev, and design teams to implement improvements
• Lead international SEO initiatives across regulated markets (e.g. UK, MGA)
• Monitor performance using tools like GSC, GA4, Ahrefs, and Screaming Frog
• Stay ahead of algorithm updates and adjust tactics accordingly
• Oversee backlink strategy and outreach campaigns
• Analyse SEO KPIs and report results to leadership
• Guide and mentor junior team members or agency partners

What You Bring

• 3+ years in SEO, with strong experience in iGaming, sportsbook, or high-competition industries
• Proven track record driving organic growth and improving SERP performance
• Deep knowledge of on-page, off-page, and technical SEO
• Hands-on experience with tools like Ahrefs, SEMrush, GA4, GSC, Screaming Frog
• Comfortable working with devs on structured data, page speed, indexing, and crawls
• Ability to plan, execute, and measure large-scale content and SEO projects
• Strong commercial mindset - you focus on traffic that converts
• Up-to-date with the latest search trends, algorithm shifts, and compliance considerations

Bonus Points For

• Experience in regulated markets (UKGC, MGA, etc.)
• Strong understanding of casino and sports betting player intent
• Affiliate SEO experience or previous work with acquisition teams
• Familiarity with multilingual or multi-domain SEO structures
• Basic HTML, schema, or CMS skills

What We Offer

• Full ownership of SEO in a growing, ambitious gaming brand
• Direct impact on customer acquisition and revenue
• Freedom to test, optimise, and scale proven strategies
• Competitive salary, flexible working, and career growth opportunities
• Work with a team that values innovation, data, and fast action

Let’s Rank Higher. Grow Faster. Win Smarter. If you're ready to dominate the SERPs in gaming, this is your chance.